Friendly Pickle is a pickleball club in Kalamazoo that opened in 2025. They are a premier indoor club, offering state-of-the-art courts and programs for players of all levels. They were in need of strong branding to help them stand out in the midst of a growing pickleball market.
Visual Identity Update
Friendly Pickle inherited a logo when they bought the brand, but it just wasn't the right look and feel for what they were going for. They wanted a profressional, high quality feel to come from their logo and branding, so we were put to the test to create something that would check those boxes.
BEFORE
AFTER
Character Illustration
Friendly Pickle still wanted to pay homage to the original logo and include a character into their branding. They decided against having it in their main logo, but rather as a mascot or face for the brand. We worked with an illustrator to get the character, Dilly, designed.
Stationery
Building Signage
Tournament Design
Turkey Takedown
Icicle Open
MLP March Madness
Summer Lovin'
Photography
